US furniture firm to launch in UK at JFS and INDX

Hooker Furnishings, one of the largest publicly traded furniture companies in the US, will introduce the Modern Country Collection at the upcoming January Furniture Show in Birmingham as well as the INDX Furniture event in Solihull.

As part of the company’s debut in the region, the collection includes five ranges designed to meet the unique tastes of UK and European consumers: Timeless, Eclectic Academia, Nordic Tranquillity, Harmony Haven, and Academic Fusion.

“We’re thrilled to debut Modern Country this January,” said Jeremy Hoff, CEO of Hooker Furnishings. “This collection, developed through extensive collaboration with local designers and retailers, reflects our commitment to delivering thoughtfully designed products that honour our 100-year legacy of quality and innovation.

“Designed to the unique preferences and scale of the UK market, this launch marks a significant milestone in our global expansion and reinforces our dedication to a lasting presence in the region.

“Inspired by nature’s beauty, the Modern Country Collection blends vintage charm with contemporary design. Featuring warm, inviting handcrafted materials and natural textures, this versatile collection includes a curated mix of pieces that celebrate the timeless beauty of modern country living, bringing an elevated ambiance of comfort and tranquillity to interiors.”

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