High-end designer furniture retailer The Conran Shop has announced the launch of its new trade concept, offering a tailored experience for design and interiors professionals in the UK.
The dedicated Trade team, based at the brand’s London flagship store on Sloane Square, is set to work closely with designers, architects, stylists, and dealers across the interiors industry. By providing expert design consultation and support, The Conran Shop Trade program is designed to make it easier for professionals to source products and complete projects.
Members of the Trade program will have access to exclusive previews of new collections, special event invitations, and competitive discounts across The Conran Shop’s wide range of signature furniture, lighting, and accessories.
Commenting on the launch, Tom Bettinson, Head of Commercial at The Conran Shop, said: “We’re incredibly excited to introduce our new Trade concept, which opens up a world of design possibilities for industry professionals. This initiative is an important part of our broader business strategy, as we continue to strengthen our presence in the business-to-business market.
“By offering expert support from our dedicated Trade team, we’re creating a seamless experience for designers and architects, ensuring they have everything they need to bring their projects to life. This new direction reflects The Conran Shop’s commitment to evolving and growing in an increasingly dynamic industry.”
The launch of the Trade program marks an important milestone in The Conran Shop’s ambition to grow its influence within the B2B market and comes as part of its broader strategic rebrand and restructure.
With a renewed vision to enhance its offering to trade customers, The Conran Shop is positioning itself as a key partner for interior professionals. This shift underscores the brand’s commitment to providing not only high-quality products but also a comprehensive service that meets the evolving needs of the design industry.
As part of the Trade program, The Conran Shop is proud to serve as an official agent for Alpes Inox, the renowned Italian kitchen brand. The Conran Shop offers bespoke solutions for those seeking to incorporate Alpes’ beautifully crafted, professional-grade kitchen systems into their projects. The brand’s timeless designs and high-quality craftsmanship perfectly complement the curated offerings available through The Conran Shop’s Trade program.
Trade members will benefit from discounts on The Conran Shop’s exclusive in-house design collections. Orders can be placed in-store with the Trade team at Sloane Square or conveniently online, making it simple for professionals to access the world-class design pieces that The Conran Shop is known for.
To coincide with the launch, The Conran Shop is hosting a Trade Open Day at the Sloane Square store on Thursday, 28th November, from 10am to 7pm. Attendees can enjoy complimentary coffee in the morning and a glass of sparkling in the afternoon, while exploring the latest collections and networking with fellow industry professionals. These Open Days will be held on a quarterly basis to keep trade members updated on new product releases and the latest interior trends.
