Furniture brand Sofa Club has announced the appointments of Sally Mason as Finance Director and Chantal Amado as Merchandising Director.
These two highly experienced leaders will bring valuable expertise to help drive Sofa Club’s continued growth and success.
Sally Mason joins the company after a successful 6-year tenure at Tesco, where she led the Finance Business Support function driving efficiencies through their Save to Invest program. Before this, Sally held several Senior Finance roles at easyJet, Primark and John Lewis. Her background in financial strategy and leadership will be key as Sofa Club continues to enhance its financial performance and operational processes.
Sally shared her excitement about joining the company: “I’m thrilled to be joining Sofa Club at such an exciting time in its growth journey. The company’s innovative approach and commitment to quality make it a dynamic place to work, and I’m looking forward to contributing to its success.”
In addition to Sally, Sofa Club is also excited to welcome Chantal Amado as the new Merchandising Director. Chantal brings with her 4 years’ experience as Merchandise Director previously at Loaf followed by Head of Trading & Merchandising at Snug, where she played a crucial role in driving the company’s merchandising strategy. Chantal’s expertise in product selection and market trend analysis will help Sofa Club continue to offer high-quality, on-trend furniture at competitive prices.
Chantal Amado expressed her enthusiasm for her new role: “I’m incredibly excited to join Sofa Club and be part of such a forward-thinking company. I look forward to working with the team to create a compelling, customer-focused merchandising strategy that drives growth and ensures we continue to deliver products people love.”
“We are delighted to welcome both Sally and Chantal to the Sofa Club leadership team,” said Louis Rose, CEO of Sofa Club. “Sally’s expertise in managing complex financial operations and driving efficiency, combined with Chantal’s keen understanding of customer needs and her talent for curating collections, makes them the perfect additions as we continue to grow and expand.”
With these key new starters in the leadership team, Sofa Club is well positioned to strengthen its market presence and continue its mission of delivering exceptional products and service to its customers.
