RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, has announced the appointment of Darren Bastin as its new Sales Director for Ireland & Northern Ireland.
Darren brings a wealth of industry experience to the role having founded and owned Bonus Beds, a retail business that specialised in beds, mattresses, and bedroom furniture for almost two decades. The company was also a RetailSystem customer so Darren also shares his expertise using the software.
Commenting on the appointment, Darren said: “My deep knowledge of RetailSystem, gained over 18 years of using the technology, allowed me to streamline operations and maximize efficiency of my former business, as the system handled much of the heavy lifting.
“After much consideration, I made the difficult decision to sell the business to pursue new projects and greater flexibility for personal reasons. I’m delighted to join as the Sales Director for Ireland and Northern Ireland at RetailSystem, where I will work closely with current clients and drive the business forward by acquiring more retailers to adopt the system.
“My decision to join RetailSystem was driven by the recognition of a massive untapped market for the region’s number one EPOS solution, presenting a significant opportunity for growth and expansion.
“New and existing customers will find me approachable, friendly, and knowledgeable, as I prioritise understanding their needs and delivering tailored solutions to help their businesses thrive. I am truly excited to get started and look forward to helping retailers eliminate the day-to-day headaches of running a successful furniture retail business.”
Robin Sutherland, Global Sales Director at RetailSystem, added: “We’re delighted to welcome Darren to the RetailSystem team where he will be representing all brands RetailSystem throughout the Republic of Ireland and the North.
“Darren’s expertise and passion for the industry, combined with his intimate understanding of the challenges retailers face, make him the perfect fit for this role where he hit the ground running at the recent January Furniture Show 2025.
“We’re confident that his leadership will help us further strengthen our partnerships and bring even more value to retailers across Ireland. We’re so excited to have you on the team as we continue building the future of retail together.”
