Jason Traynor, Director of Northern Irish independent furniture retailer Traynor Furnishings, talks about its new store launch, future plans and how it is combatting challenges.
Meet Jason
I oversee daily operations which includes managing sales and marketing teams, as well as coordinating with local suppliers and overseas manufacturers.
Can you share some recent investments the company has made?
We are excited to announce the recent opening of our new superstore on Moy Road, which launched at the end of November. This modern facility enhances the shopping experience with a spacious layout and inviting atmosphere, allowing customers to comfortably explore our extensive product range. The launch went really well and it has been fantastic to welcome in our customers.
Additionally, we have invested in a unique line of beds, sofas, mattresses, and dining furniture, all designed with quality materials and attention to detail. Our commitment to innovative designs and sustainable practices ensures our products are stylish, durable, and functional. We continue to look forward to showcasing our offerings and inviting the community to experience the quality, style, and affordability that define our brand. These investments position us to redefine the home furnishing landscape and strengthen our market presence.
We invested £500,000 into the site and we opted for the location due to it being one busiest Roads in Northern Ireland. The new 15,000sqft store adds to our other site on Union Place in Dungannon.
What future plans do you have in the pipeline?
We’re looking to expand our retail locations to get our brand out there and make it easier for everyone to shop with us. We’re also excited to explore a wider range of products and brands to give our customers more options.
Our aim is to create a shopping experience that welcomes everyone, offering a variety of choices that fit all tastes and budgets. Whether someone is looking for something affordable or a premium product, we want to have it all. By doing this, we hope to meet the needs of our community and build a strong brand presence in the furniture world.
What is your mission?
Our mission is to open more furniture stores and to have a more interior twist within the look of our store. We want our customers to have an experience when browsing through and to give them more of an easy feel to pick their furniture with inspiration rooms and also to have our staff able to help with their decision making.
On sustainability, what is your business doing on this topic?
We recycle most of our cardboard by providing it to our family members and other companies, which is incredibly helpful. We have some products on the floor with recyclable materials, which offers our customers a sustainable product option. We’re always looking at other ways to further improve our sustainability efforts as a business.
How has recent business been?
Business has been thriving, and with the opening of our new store, we have welcomed an influx of new customers. While 2024 has been a year of ups and downs, the rising shopping costs have impacted expenses.
However, with our new superstore debut, we’ve introduced our own product ranges, making furniture more affordable without compromising on quality. We understand that this approach is more cost-effective for the community.
What challenges do you currently face and how are you overcoming these?
We’re seeing more competition out there, but we’re tackling it head-on with smart marketing and a focus on our customers. By building solid relationships with clients and keeping an eye on market trends, we can customise our services to fit what people really want.
This approach not only helps us keep our current customers happy but also draws in new ones who appreciate quality and a personal touch. Plus, boosting our team’s skills is key to coming up with creative solutions for any challenges we face. All in all, our flexible and customer-driven strategy puts us in a great spot to succeed, even in a crowded market.
Additionally, shipping costs have influenced pricing, but we strive to reduce our profit margins on furniture to make them more affordable for everyone.
Do you have any staff you would like to pay special thanks or recognition to and why?
Every team member at Traynor Furnishings has significantly contributed to our success up to this point. Their wonderful personalities and dedication to customer care are what truly make Traynor Furnishings exceptional!
Each individual is highly valued, and they all share a remarkable passion for the brand. I feel incredibly fortunate to have such an outstanding team at Traynor Furnishings.
Why do you think customers choose your business?
At Traynor Furnishings, we pride ourselves on creating a welcoming atmosphere for our customers. Rather than pressuring anyone into a sale, we focus on providing the right guidance. Our extensive inventory allows us to ensure prompt delivery of items.
We take the hassle out of the process by delivering directly to your home, setting up your furniture exactly where you want it, and assembling it for you.
To show our appreciation, we offer special discounts, send personalized letters to your doorstep, and strive to add a personal touch to every interaction.
Our customers remain incredibly loyal, and over the past eight years, we’ve built strong relationships with each one.
