Nick Hawkins, Managing Director at Loren Williams, looks forward to the year ahead, starting with upcoming January Furniture Show.
As we move into 2025, Loren Williams has been taking a fresh look at designing mattresses that effortlessly combine luxury with sustainability. With the introduction of our Ocean and Olivia Collections, we continue to innovate, combining premium comfort with sustainable materials.
The Ocean Collection marks a significant step towards sustainability. By incorporating recycled ocean plastics and bio-based memory foam, it reflects our commitment to eco-conscious design. While some materials are chosen for their performance qualities, each mattress turns environmental challenges into positive solutions, offering restorative sleep while contributing to a healthier planet.
Meanwhile, the Olivia Collection, featuring the Olivia Luxe, Comfort, and Pure models, demonstrates our dedication to advanced sleep technology and exceptional comfort. Each mattress is expertly crafted to optimise support, regulate temperature, and deliver a consistently refreshing night’s sleep. Designed to meet a wide array of customer needs, the Olivia Collection truly offers something for everyone.
January Furniture Show
As we gear up for the 2025 January Furniture Show, we’re really looking forward to connecting with industry leaders, share insights, and shape the future of mattress design. This year’s event provides the perfect stage to unveil our latest collections and demonstrate how Loren Williams seamlessly integrates sustainability and comfort into our products.
We’re enthusiastic about engaging with existing and potential retail partners who share our vision. The January Furniture Show offers the ideal platform to showcase how Loren Williams products can elevate store offerings and deliver exceptional value to customers.
Supporting Retail Partners
At Loren Williams, our retail partners are central to our success. In 2025, we’re enhancing support with customised marketing materials, attention-grabbing point-of-sale displays, and comprehensive after-sales care. By providing tools that drive customer engagement and loyalty, we aim to help our partners excel in a competitive market.
Throughout the year, we’ll roll out strategic promotions, launch innovative products, and ensure fast, reliable delivery. These initiatives are designed to empower our retailers, helping them attract customers and gain a competitive edge.
This year is about more than products—it’s about driving innovation, creating value, and building a brighter future for our customers, partners, and the planet.
We’re excited to connect with you at the January Furniture Show. Visit us in Hall 5 on Stand J14 to explore our latest collections and kick off a year of collaboration, growth, and success. Here’s to a remarkable year ahead!
