Kevin Slade, Director of Growth at DUXIANA, talks the initial success of its Sustainable Comfort collection since its launch back in August last year.
Last year was a big year for Swedish bed and furniture manufacturer DUXIANA, which included expanding its retail network in a number of key countries as well as new product launches. One such launch was the Sustainable Comfort collection, geared with sustainability at the forefront of the design.
“Our new Sustainable Comfort collection is currently being rolled out internationally,” Kevin said. “The reason we developed this product was to answer the needs of the public’s desire for more sustainable products, whilst continuing to push our target of always improving our products.
“Since the launch, the reaction and demand has far exceeded our expectations and it is clear that our customer appreciates the effort and quality we have put into our new collection along with the unique ability to extend both the life and comfort of the product by utilising the replaceable components.”
The new collection is its most advanced and customisable DUX bed to date but continues to offer the ability, like no other, to unzip the mattress to see within. This now also allows you to replace three key components to both adjust and maintain the support and comfort. These three components are its ‘Removable Top Pad’, ‘Inner Comfort Layer’ and ‘Customisable Pascal system’ – their unique adjustable support system that allows customisation of the bed to an individuals’ needs in not only weight and height, but in shoulder width, hip density and musculature, which provides an “unrivalled level of both support and comfort”.
“The replaceable components are there to give you the ability to extend both the life and comfort of the product,” Kevin said. “They are to be seen as almost wear and tear items, like the tires on your car for example, depending on the usage of the bed will depend on when you need to change these components, but on average, we expect somewhere between five and 10 years.
“All of the key features from the previous collection carryover into this new collection, however many of them have been improved and so we believe the features we offer far exceed and anything else available on the market.”
This new collection takes DUXIANA, which now operates in over 80 stores across 35 countries, even further with its sustainable ethos. “We are proud to say that our handcrafted approach and premium materials have long since been the essence and very core of our products, from the slow grown pine from the deep Swedish forests to the finest produced steel wire have been central for achieving our esteemed DUX comfort,” Kevin said.
“Our new Sustainable Comfort collection is where we take it even further. We have removed all non-essential man-made materials and we have improved the high-quality wool and cotton, together with the natural latex that provides that familiar DUX comfort.
“The last 12 months has been amazing. Aside from this new product launch, we have been successfully expanding our retail presence across markets that include the UK, France, Spain, Italy, Finland and the United States.
“The main focus now will be the continuing growth of our retail presence, but as ever, we are busy behind the scenes in product development and we have a number of noticeable launches ahead. We also have a number of new collaborations and ambassadors to announce, so expect a busy year ahead!”
