Following the success of its manufacturer member counterpart, the National Bed Federation (NBF) has produced a second humorous testimonial video to draw attention to the key benefits of membership and attract new supplier members.

The video uses puppets to inform and entertain viewers while increasing awareness and promoting the benefits of joining the trade association that has represented UK and Irish bed manufacturers and their suppliers for 112 years. 

Despite its humorous approach, the short video, featuring the voices of seven component and service supplier members, has important messaging. The participants recognised that the NBF works diligently to support its members by tackling key industry issues such as sustainability through its Pledge for Our Planet initiative and attracting younger generations. The suppliers also highlighted the NBF’s active events programme that helps unite the bed industry and gave advice to companies who were considering applying to become members.

“The video truly showcases the breadth of support and resources we provide for our members,” said Simon Williams, head of marketing & membership. “From the valuable networking opportunities through sell-out events such as the Bed Show and Spring Forum to our tailored sustainability support, it emphasises the fantastic work the NBF does to support our members and reveals what non-members are missing out on!”