As part of the IKEA long sleep campaign, IKEA Kreativ now offers a new experience to help users create a cozy, customised bedroom set-up.
In the UK, US and Canada, customers can now design customised bedrooms, including the ability to scan and design a whole room, explore duvet & accent pillow combinations, as well as to benefit from an AI rules engine that positions products in logical areas. With the new feature customers around the world can see how different bedding combinations will look – and feel – before buying.
As Parag Parekh, Chief Digital Officer (CDO), for IKEA Retail (Ingka Group) puts it: “We’re thrilled to offer a new experience with IKEA Kreativ, empowering people to design personalised and authentic spaces that support better sleep. Restful sleep is essential for comfort, belonging, and well-being, and this solution helps turn inspiring ideas into cozy, restful environments.”
Since its debut, IKEA Kreativ, a digital platform that helps design spaces by virtually placing IKEA furniture and décor in the home, using cutting-edge AI and 3D visualization, has redefined what’s possible in-home design, helping customers bring their dream spaces to life with over seven million active designers a year, and growing. Imagine being able to re-imagine an entire home – tapping a button to mix and match furniture, reinventing spaces, and transforming rooms without lifting a single paintbrush. IKEA Kreativ is now available in 29 IKEA markets worldwide (apart from China), via both the IKEA website and app.
IKEA has long understood that sleep is deeply personal – a reflection of individual needs shaped by climate, cultural traditions, and the rhythms of life, whether in the heart of a bustling city or the tranquillity of the countryside. Over the years, through its intimate ‘home visits,’ IKEA has delved into the soul of how people live, uncovering their unique desires, likes, and dislikes that make a house a home. These insights have guided IKEA to adapt its offerings to fit local markets, from designing pillows and mattresses tailored to American preferences to accommodating the nuances of German homes. Now, with IKEA Kreativ, this understanding comes to life through the showrooms, and it empowers customers to design sleep sanctuaries as unique as their dreams – crafted with care and tailored to their world.
According to the IKEA Life at Home Report for 2023, a clutter-free environment isn’t just about aesthetics – it plays a crucial role in promoting better sleep. A tidy, organized bedroom creates a sense of calm that fosters relaxation and enhances restfulness, with 40% of people reporting they feel more content and at ease in a clutter-free space.
For the millions who have embraced IKEA Kreativ, this tool has become a transformative ally in crafting these serene spaces. Like a Swiss Army knife for home design, it helps solve real-life challenges – whether it’s city dwellers maximizing compact spaces or suburban homeowners mapping out multi-room layouts. With IKEA Kreativ, anyone can turn their bedroom into a peaceful haven, experimenting with products and layouts to bring their vision to life.
The “Dress the Bed” feature, for example, personalises bedding setups and sleep styles, helping users discover duvets that complement their room and create harmonious combinations to enhance sleep quality. The “Smart Item Placement” feature assists users by suggesting optimal locations for items, making it easier to kick-start their decorating journey. Lastly, the “Scan and Design the Whole Room” feature now includes advanced capabilities for designing entire rooms seamlessly.
With IKEA Kreativ, reimagining any space becomes effortless. Users can declutter by removing unwanted items, experiment with furniture and layouts, and design spaces that reflect their personal style. Showrooms act as blank canvases, making it easy to explore endless possibilities. For those using iPhone and iPad Pro, the experience becomes even more immersive, allowing for precise testing of layouts, colour schemes, and décor.
IKEA Kreativ is rapidly becoming a guide for design inspiration worldwide. Customers from all corners of the globe – Tokyo, Toronto, Mumbai, London – have shared their designs with friends via email or through social channels, showcasing the many ways IKEA Kreativ is helping to bring their unique visions to life. Each one represents a real bedroom, a real family’s home, a real dream realized with just a few taps.
From spacious countryside homes to tiny city apartments, IKEA Kreativ is empowering people to connect with IKEA’s global design ethos while embracing what makes their space – and their needs – unique. And with continuous updates to the 3D product catalogue and design features, IKEA is paving the way for a future where intuitive, personalised home design is available to all.
