Discount furnishings chain maintains sales over £30m

Home furnishings and fashion retail chain Choice Discount Stores has reported a growth in sales.

According to its latest filed accounts for the year ended 27 January 2024, total sales rose 2.5% to £31.8m from £31m in 2023.

Pre-tax profit resulted at £142,000, down from £150,000 recorded the previous year.

Stated within its report, the company, which is backed by retailer Next, said: “The results for the period reflect a continuing challenging retail environment; along with the effects from continued high inflation and a weak pound sterling have had an impact on revenue and gross profit.

“We continue to review product ranges, store presentation and pricing strategies as well as controlling costs to increase our future revenues and profits. The Company continued to invest in its stores during the period and in October 2023 launched its new website.”

Established in 1966, Choice operates from a portfolio of 22 stores across London and the South East of England.

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