West Midlands-based family run furniture manufacturer, Sofa Connections, is ready for their debut January Furniture Show.
There’s no better way to kick off a New Year with a new look. As the headline states, Sofa Connections has now unveiled its new branding with a sleek, modern logo alongside a revamped tagline of ‘Crafted by us, Branded by you’.
The business, which is based in Brierley Hill, just outside Birmingham, and run by husband-and-wife team, Matt and Sarah Oakley, has continued to raise awareness and reinforce its long-serving heritage in the industry over the past year. With over 35 years of history, 2025 will be another period of growth for the company, sporting a refreshed look.
So, why the rebrand and why now?
“We felt our logo was a little unclear and didn’t suit the direction we are heading,” Sarah shared. “We have really simplified the design so it’s clear who we are. Our brand is our name and we wanted to mordernise the design but in a way that stands out.
“However, we don’t want to be the brand that appears on the high street. The retailer needs to have that glory. We want to do what we do best, creating high quality furniture and providing excellent service. With our first time exhibiting at JFS we wanted to go in with a bang and make people stop to see what we’re all about. We feel that we have achieved this with our new identity.
“Our new strapline is ‘Crafted by us, Branded by you’. This encases what we offer as a manufacturer. We are a top end, white label manufacturer. We make the most beautiful and comfortable sofas and we let the retailer brand them however they wish, be it name changes, fabric options and imagery, all with our support.”
Read our recent visit to Sofa Connections – A Hidden Gem
During the January Furniture Show (JFS), Sofa Connections, which is also a member of the British Furniture Association (BFA), will present new models such as the Sherwood, which was recently introduced to the market at Long Point back in September – a quilted arm model with luxurious feather back cushions and supportive bolsters.
“Our newest model, yet to be revealed, is the Drayton,” Matt revealed. “It’s a feather back model with a lug cushion and we are really pleased with how it’s turned out. Also to be shown are customer favourites, the Belfry and Blakedown. We also will be launching at the show a Deluxe fabric range to accompany our Standard swatch. This is for the retailers who want an “easy life” with a great quality product and a good choice of fabrics.”
At the show, Matt and Sarah will have all their agents attending to meet everyone, including recently appointed Dave and Debbie Jenkins, Jonathan Huntsman and Colin Boyce. Sarah, who can also be found at the Women in Furniture Networking Event – something she finds “super inspiring”, said that JFS is the perfect platform to kick off a big year for the company.
“2025 is our year to show the market what we have to offer. We will be making new connections, growing our business and doing what we do best – creating high quality furniture. We can’t wait to welcome visitors to our stand in Hall 1 Stand F10.”
