A Fairway Success Story

Kate Rowe, founder at Spaceworks Interiors, reflects on the success of a recent project with independent furniture retailer Fairway.

When revamping a store, the idea is to create a ‘wow factor’ for customers to experience, all while keeping the space designed to maximise productivity and, of course, sales. With a recent project now completed, Spaceworks details more behind the Fairway refurb.

“We were tasked with keeping a flexible space, while ensuring a wow factor and modern finish,” Kate explained. “We developed a strong relationship from the start – through the design process and meeting up to scrutinize the details and ideas. As we are a small flexible team, it was a good fit and all the team were always available to provide the information needed to move things along. It was a great collaborative approach.”

Aside from the obvious upon completion, with the store looking fantastic, Kate added that being on time, on budget and on brief delivered a great finishing feeling. “The store looks exactly as the design visuals the client provided – if not better! It’s a space that welcomes the customer from the outset, reassures them of Fairway’s commitment to offering style and choice and quality, a space that enables browsing with elements of exploration. In fact, even with fixed parameters of the existing walls, we were able to increase their product merchandising floor space considerably.”

As with each project, there are challenges to navigate. Kate continued: “The main challenge was to remain open, while working in a live environment to keep customers safely navigating a good proportion of the product range whist the re-fit was carried out. We worked with the team at Fairway to enable a phased fit out plan with an easy up and down ‘hoarding’ planned to ensure enough of the store was open, yet we had enough in each phase to go at. The planning of the four phases was key in ensuring the correct processes and order of trades booked in and programmed accordingly. It was a challenge that we relished too!”

Read the Fairway Furniture refurbishment story here

Reflecting on the best part of the project and how others can benefit from working with Spaceworks, Kate said: “To complete in the time frame and within the budget we set out in our promise to Fairway was great. We did what we said we were going to do and we had a very happy client at the end, thrilled of the snag free, hassle free experience.

“We have a great skill in asking the right questions to extract a good solid brief from the outset which enables us to deliver a good solid solution and plan early on. We also understand that things might change as the project works through the development and discovery stages – we’re flexible in our approach.

“We not only have experience in furniture spaces, but have designed and fitted out department stores, cafes, bars, gift shops, sport shops and more – meaning we have ideas and experience outside and beyond the furniture world which we can bring to the table and offer a different way of thinking to our clients.”

www.spaceworksinteriors.com

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