Global online furniture retailer Wayfair Inc. has announced Muse, its latest innovation in personalised home shopping.

Designed to give customers an easy way to find inspiration and ideas for their homes, Muse transforms how customers discover, personalise, and shop for their dream spaces.

Building on the success of Decorify, Wayfair’s previous pilot application that allowed customers to select from a few preset styles to see how their space could be transformed, Muse takes it further to provide a trove of inspiration and ideas to build their aspirational home.

Muse focuses on a heavily visual browsing experience letting users quickly navigate through rich imagery, search for any style that comes to mind, and explore or apply styles to build personalised collections.

“At Wayfair, our goal is to make it easy to create a home that is just right for you, and Muse delivers on that promise,” said Fiona Tan, chief technology officer at Wayfair. “Leveraging generative AI, we aim to elevate our search experience to be the best in the home category – seamlessly blending inspiration and shopping – to reaffirm our position as the premier destination for all things home.”

Muse links inspiration to Wayfair’s extensive catalog, offering shoppable suggestions and complementary items for a cohesive look.

“The home category is heavily visual and highly personal, and most people want to start their home personalisation journey by simply browsing for ideas,” said Shrenik Sadalgi, director of research and development at Wayfair.

“Muse serves that need and is an endless inspiration engine giving customers the ability to spark an idea, bring their unique visions to life and even transform their existing spaces – all enabled by AI. Muse fosters inspiration and helps you create a home that feels uniquely yours.”