Unrivaled, presented by Samsung Galaxy, has announced a multi-year naming rights partnership with Wayfair, establishing Unrivaled’s home for games in Miami as Wayfair Arena.

The retailer also becomes the league’s Official Home Furnishing Partner. Wayfair has provided furnishing throughout the facilities, including Unrivaled’s content studio, the Samsung Galaxy Courtside Club, and the players’ lounge, with the goal of creating a welcoming space for players and fans to feel most at home.

“At Wayfair, we make it easy to create a home that is just right for you, and we are thrilled to partner with Unrivaled to create a home away from home for these incredible athletes,” said Kara O’Brien, Head of Brand Marketing, Wayfair.

“The league’s dynamic roster of players, each with their own distinctive style, aligns perfectly with our offering of something for every home, every style, and every budget. We’re proud to support this innovative league and can’t wait to see what unforgettable moments unfold this season.”

“Our goal in constructing a purpose-built facility for Unrivaled athletes was to make sure players felt like they had everything they needed under one roof, and Wayfair was critical in bringing that mission to life,” added Alex Bazzell, Unrivaled President. “We look forward to welcoming fans into our home this season at Wayfair Arena and are grateful for Wayfair’s partnership and support in our launch.”