Nick Mizin, Sales Manager at Big Furniture Group, shares why using text marketing through key sales periods like Black Friday can boost business.
As autumn ushers in cooler weather and festive seasons, it’s also the ideal time for furniture retailers to capitalise on consumers looking to refresh their homes. With Black Friday just around the corner, the competition intensifies, and reaching customers effectively can make or break your seasonal sales targets. That’s where FurnitureText, from RetailSystem.com, steps in to revolutionise how you engage with customers during this critical period.
Direct, Personal, and Timely Engagement
FurnitureText allows retailers to connect with customers through the most direct form of communication—SMS. In today’s fast-paced world, people are more likely to check their phones than emails or social media, making SMS marketing a powerful tool to ensure your promotions get seen. Whether it’s announcing exclusive autumn discounts or reminding customers about your Black Friday offers, text messages cut through the noise and reach your audience directly.
Personalised Campaigns that Convert
One of the key benefits of FurnitureText is its ability to create personalized marketing campaigns. Retailers can segment their customer base and send tailored messages based on shopping history, preferences, or past interactions. By addressing customers by name and offering targeted promotions—like exclusive discounts on that dining set they’ve been eyeing—you increase engagement and significantly improve conversion rates.
Promote Sales with Instant Impact
Autumn and Black Friday are all about limited-time deals, and FurnitureText allows you to promote flash sales, in-store events, or special offers in real-time. SMS marketing is the quickest way to inform your customers about these opportunities, ensuring that they don’t miss out on your promotions. With a nearly 100% open rate, texts have an immediate impact that can drive foot traffic or online visits within minutes of sending.
Measure Success with Ease
FurnitureText provides detailed analytics so retailers can measure the effectiveness of their campaigns. From click-through rates to redemption statistics, you can gain insights into what’s working and optimise your strategy as the season progresses.
As you prepare for the busiest shopping period of the year, take advantage of FurnitureText to keep your customers engaged, informed, and ready to shop. Whether it’s autumn promotions or Black Friday blowouts, SMS marketing ensures your messages get delivered right to the heart of your customers’ attention.
