From Paper to Pixels

Nick Mizin, part of the BigFurnitureData team, talks about how a FurnitureBrochure can outshine the paper catalogue.

In an era where technology is revolutionising every facet of business, the transition from print to digital catalogues is a transformative move that companies cannot afford to overlook. While traditional print catalogues have been a staple for decades, the digital FurnitureBrochure offers a range of advantages that print simply cannot match. Here is why embracing this shift is not just a passing trend, but a strategic necessity for staying competitive and responsive to today’s market demands.

Cost-Effectiveness

“One of the most significant benefits of the FurnitureBrochure is the reduction in costs,” says Nick. “Printing catalogues is an expensive process. From designing and producing the physical copies to the expenses associated with paper, ink, and binding, the costs can quickly add up. Additionally, there are substantial shipping costs involved in distributing these catalogues to customers and stores nationwide or even globally.”

With FurnitureBrochure, these expenses are “drastically” reduced. “Once the digital catalogue is created by the BigFurnitureData team, it can be distributed to an unlimited number of customers at no additional cost,” Nick continues.

Environmental Impact

Switching to FurnitureBrochure is an environmentally friendly choice too, as Nick explains: “The production of print catalogues requires a significant amount of paper, contributing to deforestation and environmental degradation, as well as consuming energy through the printing process. The FurnitureBrochure has a minimal environmental footprint. By reducing the need for paper and other resources, businesses can significantly lower their environmental impact and promote sustainability.”

Real-Time Updates and Flexibility

Product lines are constantly evolving. New products are introduced, and existing ones may be discontinued, often just weeks after the latest catalogue has been printed. With print catalogues, these changes cannot be reflected until the next printing cycle, leading to missed opportunities and potential customer frustration. “The FurnitureBrochure offers unmatched flexibility,” Nick said. “Updates can be made in real-time, ensuring that customers always have access to the most current product information, while enhancing customer satisfaction.

“Unlike static print catalogues, digital versions can incorporate images from every angle and detailed product descriptions. These features provide a flexible, more immersive shopping experience that can help customers make informed purchasing decisions.” A FurnitureBrochure in the hands of showroom sales teams across the market is the perfect tool to showcase an entire product range to prospective customers.

Out with Outdated Information

It’s common that stores often keep copies of old print catalogues, which can lead to the dissemination of outdated information. Customers referencing these outdated catalogues might become frustrated if they cannot find certain products or if prices have changed. This can damage a company’s reputation and erode customer trust. “The FurnitureBrochure ensures that all information is up-to-date,” Nick says. “As soon as changes are made, they are immediately reflected in the digital version, eliminating the risk of customers encountering obsolete data.”

Get your FurnitureBrochure today!

A FurnitureBrochure can be accessed by clients from anywhere in the world, breaking down geographical barriers. For furniture suppliers, the benefits of switching to FurnitureBrochure far outweigh the advantages of traditional print, as Nick concludes: “From cost savings and environmental sustainability to enhanced customer engagement and real-time updates, FurnitureBrochures are a modern solution that drives efficiency and growth. Embracing this digital transformation is not just a smart move – it’s a necessary step to stay competitive in today’s dynamic market.

www.bigfurnituregroup.com/furniturebrochure/