Simon Morris, Marketing Director at Adjust-A-Bed, reflects on the recent Autumn Furniture Show where the business was crowned Best British Supplier.
As experts in the field of adjustable beds, Adjust-A-Bed, arguably the fastest growing British manufacturer of electric adjustable beds, recently exhibited at the Autumn Furniture Show, organised by the Minerva Furniture Group at Stoneleigh Park. The show was a big success for the brand, which unveiled a number of eye-catching products, including its bespoke range of entirely tailor-made-to-measure headboards. None more so eye-catching than its floor-to-ceiling headboards – a real innovative display that got plenty of attention.
“The recent Autumn Furniture Show proved a fantastic success for Adjust-A-Bed, by not only winning the Best British Supplier Award, but also the launch of our new Bespoke Headboard and base combinations,” Simon said.
“Everyone at Adjust-A-Bed is delighted to receive the award, and it’s very gratifying to see all the hard work that everyone has put into making the company the market leader in adjustable beds in such a short space of time, as well as being recognised by our retail partners.
“Whilst showing our best-selling adjustable beds, the real showstoppers were the new Bespoke Headboard and base combinations that were launched, giving something new and unique to our retailers to offer their consumers.
“Headboards that can be any size – Bespoke – combined with the choice of a static bed base, or Gas lift ottoman base, or standard adjustable base or Lifestyle adjustable base, all available in a great new collection of fabrics – something for every consumer! I’m pleased to say that they were very well received and generated a great buzz around our stand.”
The Dewsbury-based business has grown at a very rapid rate since its inception just four years ago, which is down to a number of core pillars. These include, as Simon continued: “Our growth has been due to our great quality, value for money and quick lead-times along with having a very effective sales team ensuring the high growth in the number of retailers selling the brand, all supported by an industry leading Marketing and POS package.”
Spearheading this growth over the last year has been the expansion of Adjust-a-Bed’s sales force, with a number of agents joining the team, including Mark Hughes, representing the North-East & Yorkshire, and Iain Anderson, representing Scotland.
Furthermore, the business, run by Managing Director Ehtesham Nasir (pictured), previously launched its express delivery service at the 2023 Autumn Furniture Show. A year on, the Express DHD service, offering a prompt and professional white glove delivery service, has been key in its expansion, offering unrivalled delivery. “Our delivery offer is superior in the marketplace and we think we are providing the fastest delivery in the industry,” says Simon.
“Our expert 2-man installation and setup delivers great customer satisfaction and we are competitively priced to deliver in a room of choice too. We also offer a service to remove all packaging as standard if required.”
With this year’s Autumn Furniture Show proving to be another successful event for the business, Simon added: “Visitors loved our brand new Bespoke range of entirely tailor-made-to-measure headboards, each available in advanced adjustable motion, ottoman, and fixed frame options.
“Many commented on our leading specialist skills in delivering adjustable beds across our retailer network with speed and exceptional customer care backed up with superb retailer graphics and point of sale. Each of our dedicated sales agents reported great feedback from visitors on our dedication and drive to make the company move forward at a professional pace.
“Thank you to all those who attended, and we are grateful for aiding us in making this event such a success. We are also delighted to have been awarded the Best British Supplier award. This accolade, voted by the retailers we serve, is a testament to the collective efforts of our entire team.
“From the skilled production staff to the dedicated customer service team, the creative minds in our marketing department, and the experienced sales team, this is a shared achievement we can all be proud of.”
All this sets Adjust-A-Bed apart from the competition and now with the introduction of Adjustable-A-Bed studios, retailers have the opportunity to be seen as experts, by the consumer, in this important sector of the bed market.
“There is still a long way to go before we reach our ultimate goals, and everyone at Adjust-A-Bed will be working as hard as ever to support and grow our retailer network, with the “complete package” for adjustable beds and associated products,” Simon concluded.
“If you are not yet a stockist, please get in touch and call the office on 01924 650 150. We’d love to work with you.”
