Furniture and carpet retailer ScS is the most prominent brand within the online UK flooring sector, according to a new report.
Salience Search Marketing’s annual online UK flooring sector report uncovers the industry’s leaders based on their online prominence and visibility.
The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for UK flooring brands to reveal the industry’s most successful names. The full report is available to view here.
Online Flooring Market Leaders
The report identifies market leaders in the UK flooring industry based on consumer familiarity with the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.
| Rank | Online UK Flooring Brand | Monthly Brand Searches | Owned Social Score |
| 1 | ScS | 165,000 | 234 |
| 2 | Topps Tiles | 165,000 | 145 |
| 3 | Tile Mountain | 40,500 | 60 |
| 4 | UK Flooring Direct | 22,200 | 90 |
| 5 | Tapi | 14,800 | 122 |
| 6 | Quick-Step | 6,600 | 240 |
| 7 | Walls And Floors | 12,100 | 128 |
| 8 | United Carpets And Beds | 18,100 | 75 |
| 9 | Amtico | 9,900 | 129 |
| 10 | Karndean | 12,100 | 99 |
With 165,000 monthly brand searches and an owned social score of 234, ScS secures a position as the most prominent brand within the online flooring market. This position solidifies the brand, known for high-quality products and services, as a go-to for customers.
Topps Tiles also boasts a monthly brand search volume of 165,000, with an owned social score of 145. This indicates a high demand for its vast selection of high-quality tiles, innovative designs, and expert advice.
Tile Mountain, known for its affordable tiles and convenient online shopping, sees 40,500 monthly brand searches and a 60 owned social score, indicating a continuous liking for the brand.
With over 22,000 monthly brand searches and an owned social score of 90, UK Flooring Direct’s competitive prices and swift delivery make it a favourable flooring brand.
Tapi, known for its affordable, stylish, and high-quality carpets, vinyl, and flooring solutions, sees 14,800 monthly brand searches and an owned social score of 122, securing the brand a spot among the top five most prominent flooring brands.
Quick-Step, favoured for innovative, high-quality laminate, vinyl, and wood flooring solutions, sees 6,600 monthly brand searches and an owned social score of 240.
Walls And Floors has over 12,000 monthly brand searches and an owned social score of 128, solidifying the brand as a go-to for tiles at competitive prices.
Known for its affordable, quality flooring and bedding products, United Carpets And Beds is among the most prominent brands with over 18,000 monthly brand searches and an owned social score of 75.
Amtico, known for its high-quality, durable, and customisable luxury vinyl flooring, sees 9,900 monthly brand searches and an owned social score of 129, proving it a favourable brand among renovators.
Karndean secures a spot in the 10 most prominent brands within the industry. With over 12,000 monthly brand searches and an owned social score of 99, the flooring brand’s durable, stylish, and low-maintenance flooring is desirable among customers.
Brett Janes, managing director at Salience Search Marketing, said: “Our findings uncover the brands dominating the flooring industry. While ScS’ successful strategy secured the brand a spot as the market leader, the impressive monthly brand searches from competitors could hinder ScS’ winning position.
“Consumers are tailoring their flooring search for high-quality and affordable products that meet their interior taste, so ensuring brands accommodate various preferences and demands is key.”
