Interior living space is being redefined by ‘Generation Z’, who are opting for oversized bean bag chairs over conventional furniture, says new research.
Over a quarter of people aged between 18 and 24 (26%) now own a bean bag chair as an alternative to an armchair or recliner, according to research from Big Bertha Original.
The survey, conducted amongst 2,000 UK residents, revealed that there’s a spike in bean bag popularity amongst the age range, higher than any other bracket. Bean bag ownership across the UK sits at 20% today, compared to just 11% in 2004.
In addition, 46% of Generation Z will rearrange their living room furniture at least twice a year and 33% of them will change their furniture depending on the season of the year. The Big Bertha Original results point towards a renaissance in bean bag furniture, which is proving to be one of the most unlikely living room accessories of 2024.
Big Bertha Original owner Jonathan Crammer said: “Our survey results suggest that interior living spaces are being redefined and reimagined by a younger generation. They have broad horizons when it comes to style and comfort in their homes, and it is encouraging to see that our bean bag sofas, chairs and cushions are an increasingly prominent part of their vision.
“Our bean bag chairs come in various shapes, sizes and colours, making them extremely versatile pieces of furniture that can complement any room. What’s more, they can be lifted and moved easily, making the home a far more interactive living space than ever.
“Overall, the combination of comfort, versatility, affordability, and accessibility makes bean bags an attractive choice, particularly for renters looking to enhance their living spaces with function and fashion at a fraction of the cost.”
