Trevor Dolan, Company General Manager at Grove Home, reflects on a rebrand journey that has seen a massive overhaul both physically and digitally.
August 2023 marked the starting point for Grove Home’s big rebrand venture. The family interiors and home furnishings business, which is based in Tullamore, Co. Offaly, Ireland, initiated the rebrand by completing its store refurbishment project on Store Street.
This included the opening of a 5,000sqft extension, boasting four beautifully designed showrooms, an open kitchen section, additional office space, and warehouse storage. “This was welcomed by all in allowing us to showcase more of our collections and collaborate with local businesses,” Trevor said.
“With our business growing, alongside various shifts within the economy taking place, we wanted to be able to reach our customers on a larger scale and increase our offerings to them. There is no doubt that the furniture and homewares industry is a competitive one, and although Ireland is a small country, we wanted to stay relevant and place ourselves ahead of the curve as much as possible.”
In March this year, Grove Home received the keys to its new warehouse, which is located just a short distance outside of Tullamore. It serves as its main hub for receiving deliveries and also features a collection point for customers who wish to collect. Rolling on a few months, July saw the completion of the rebrand, which is something “we are most proud of”, says Trevor.
“Before a rebranding to Grove Home, our journey originally started with the humble store of Woodgrove over 30 years ago. Family run and full of character, Woodgrove offered the sale of some furnishings and home decor items.
“Now, as Grove Home, with new signage to window decals, and an impressive logo placement, we feel that our store stands out more than ever in its beautiful canal-side location.”
The business has also launched a new website, as Trevor explains: “Our new website, built by WebSystem, has given us the opportunity to represent our business in a way which mirrors our expansion and rebrand.
“It has allowed us more control in terms of appearance and creativity, as well as a platform that can display product on a much larger scale than our physical showroom ever could. In recent years we’ve seen huge growth in our online sales, to the point where a designated online team needed to be established in order to pick, pack, and process orders.
“With the new website in place, we’ve seen a steady increase in sales, particularly on items which may not be readily available to view in store. The team at WebSystem have been fantastic and we’re really happy with the results so far.”
Looking ahead, Grove Home has plans to break into the wider European market in 2025 to establish a firmer presence there. “We believe that this ambition could only be made possible with the aid of a new website,” Trevor adds.
“We also hope to expand on our own furniture designs as much as possible. With years of experience and a distinct eye for detail, our own collection is definitely our pride and joy. From a very humble beginning in Winter 2021, launching our first three designs, the Grove Exclusives collection now boasts over 50 lines, each piece being loved as much as the next by our loyal customers.
“Alongside our own designs, we hope to expand our interior design services by partnering with more experts in the field. There are also plans in place to establish a coffee shop and designated seating area too. We hope that Grove Home becomes a one-stop destination for a luxurious day out, offering homeowners the opportunity to explore all aspects of homeware and design.”
