Rug-making family business Jaipur Rugs has announced the launch of its first showroom in London.

The 331.1 sqm space is positioned in London’s renowned design destination, Design Centre Chelsea Harbour. Heavily inspired by the illustrious Pink City, where Jaipur Rugs was founded, the showroom is designed to capture and convey Jaipur’s innate elegance and grace.

Jaipur Rugs is a social enterprise that has grown into a global luxury brand, with 85% of its weavers being women. Starting from just two looms in 1978, the family-owned company has also become India’s largest network of artisans, with 40,000 craftspeople working across 7000 looms. Founder Nand Kishore Chaudhary and his family now hold one of the world’s most important private vintage rug collections.

The newly completed Jaipur Rugs London showroom embodies the brand and serves as a physical testament to the ethos of the company. The grand entrance of the store has been inspired by the form and colour palette of The City Palace, which is renowned for its multiple arches. The colour of the entrance was selected to perfectly match the pink tone that the palace, and more widely, the city is known for.

“The entrance unfolds onto a striking modern black and white diamond-patterned floor, setting the stage for an immersive experience,” Jaipur Rugs said. “Upon entering the store, visitors are immediately transported through the archway and are bathed in an enveloping palette of pink and white, adorned with delicate hand-painted linework.

“There is a restrained colour scheme internally, predominantly featuring a matte finish which is a deliberate minimal choice that ensures the vibrant hues of the rugs and carpets take centre stage. This backdrop also elegantly highlights Jaipur’s rich heritage through various historic furniture pieces and objects.”