Bed retailer Bensons for Beds is moving into a new store in Erdington at Ravenside Retail Park, Kingsbury Road, near junction five of the M6.

The new store opens on Friday 17 March and will feature more than 5,000sqft of trading space and will employ six colleagues.

To celebrate the opening, Bensons will be rolling out its purple carpet to welcome visitors who will be offered an additional 10% off items bought over the opening weekend.

The new store has been designed to showcase the wide range of beds and mattresses on offer at Bensons as it invests significantly to build a portfolio of brands that cater to every sleep need and the majority produced in-house at its own manufacturing centre in Cambridgeshire.

That portfolio includes Slumberland, Simply by Bensons and the recently launched new and exclusive range of beds and mattresses under its heritage Staples & Co brand.  The new ranges are designed to give customers a wide choice of comfort, storage and style features, with over 28,000 potential combinations.

As well as its exclusive in-house brands, in August last year, Bensons also unveiled its first collection of luxury mattresses from British maker Hypnos. Other brands available include Tempur and Silentnight.

Bensons’ Erdington manager Wayne Eyre, said: “I can’t wait to open the doors at our new Erdington store where we’ll be showing off the best of what Bensons for Beds has to offer to customers in and around the West Midlands. My whole team will be dedicated to one thing – giving our customers everything they need to get the best night’s sleep.”